In today’s world of dance, the business side becomes a crucial player in helping yourself succeed. This series will teach you how to incorporate personal marketing into your strategy. From social media to your personal brand, this series serves your guide to creating the content and lasting impression you want to leave. Watch the first two webisodes with more to come!
- Marketing yourself In this first webisode, you will learn some of the basics of marketing for dancers. Rachel covers how to brand yourself and get yourself out there. She includes helpful tips from painting a picture of who you are to informing and keeping people in the loop. Essentially, determining what makes you tick and why that matters.
- The where, what, how, and why of content Rachel discusses the importance of using your voice to demonstrate who you are, creating relevant content, and the etiquette surrounding posting and promoting content. She’ll go over advice for regulating what you post on social media and some helpful reminders for maintaining your personal brand. You will also learn how to work with a photographer to cultivate your content and what you need to do stay informed along the way.