Marketing Training

Tutorial Description

In today’s world of dance, the business side becomes a crucial player in helping yourself succeed. This series will teach you how to incorporate personal marketing into your strategy. From social media to your personal brand, this series serves your guide to creating the content and lasting impression you want to leave. Watch the first two webisodes with more to come!

  • Marketing yourself In this first webisode, you will learn some of the basics of marketing for dancers. Rachel covers how to brand yourself and get yourself out there. She includes helpful tips from painting a picture of who you are to informing and keeping people in the loop. Essentially, determining what makes you tick and why that matters.
  • The where, what, how, and why of content Rachel discusses the importance of using your voice to demonstrate who you are, creating relevant content, and the etiquette surrounding posting and promoting content. She’ll go over advice for regulating what you post on social media and some helpful reminders for maintaining your personal brand. You will also learn how to work with a photographer to cultivate your content and what you need to do stay informed along the way.

What You'll Learn

  • Basics of marketing
  • Developing your brand
  • Content development
  • Working with your photographer

 

Visit More Tutorials

Audition Training

In these webisodes, Rachel will give you the information you need to prepare for auditions, from culling your list and company research to resumes, auditioning abroad, etc.

Marketing Training

This series will teach you how to incorporate personal marketing into your strategy. This involves how to make an impact on social media and how to market yourself to the right companies. Watch the first two webisodes with more to come!

Dancing for the camera

These webisodes discuss being in front of the camera and getting the right shot. Learn how to work with your photographer to capture your movement at its peak from your lines to your jumps.