I was having a great chat a few days ago with Da’Von Doane, (dancer with Dance Theatre of Harlem) on Facebook. We were talking about, well, of course our selves, but touching on the broader context of dancers and artists having trouble marketing themselves.
With so many dancers in this country put on hiatis and potentially unemployment over the summer months, pick-up jobs are an important way to keep going. But of course to get those jobs you have to let directors, choreographers, etc. know that you are available and, well, available!
Marketing is key to anyone working in the business and commercial world, so much so that companies have whole departments devoted to it. So why do we as artists let that fall so low on our priority lists? I know that I’m just as guilty: I forget about marketing until I find myself in a slow spell.