For Dancers: Reclaiming Your Resources

There are so many moving parts in a career as a dancer. Especially when you’re dealing with branding, networking, and most importantly, the ongoing challenge to push boundaries in your technique, your artistry, yourself. That is a lot to hold yourself accountable for. But, what I’ve found to be shocking is: a) the lack of … Read more

Marketing: You and Your Brand

Marketing.  It’s a vague, distant word for many dancers, something that companies and corporations do, right?  Not any more. So many businesses and dance companies fail every year (the statistics are pretty depressing so we won’t go there).  I have a hunch that often this has to do with more energy and resources allocated to … Read more

Marketing Series Part 4 – Start Sharing

ballet dancer photo long hair down no tights

So, in the previous posts we talked about who you are as a dancer, artist, teacher, cupcake eater… and then we looked into who you might like to serve with your content, who you want to connect with.  This group is your target audience. What are their interests? What do they like to do for fun, … Read more

Marketing Series Part 3: Find Your Tribe and Get to Know Them

dance marketing tips rachel neville dance photographer

Ok, let’s dive right in! In our post on how to market yourself as a dancer, we delved into who we are as a ‘product,’ getting to know ourselves in depth without wearing that judgment hat. We also looked at the appropriate time to start working on marketing, and the value you bring to the dance … Read more

Marketing Series Part 2 – How to Market Yourself as a Dancer

dance marketing ideas

Marketing for Dancers: Find Your Strengths There are many elements of good marketing. Most companies think about their print, social media, Google ads and product placement, just to name a few. How does all of this translate to dancers? Does it feel a little overwhelming? Let’s begin by defining the question of how marketing relates … Read more

Your Images, Your Brand: Are you Choosing Wisely?

Updated 2018. There are all different styles of photography out there. Are you choosing the right ones? You see it all around you. The sub par images that get a lot of attention. The photos of dancers that make you scratch your head. The ones that make you cringe slightly and wonder why that was … Read more

Personal Marketing for Dancers: How to Eat on Hiatus

I was having a great chat a few days ago with Da’Von Doane, (dancer with Dance Theatre of Harlem) on Facebook.  We were talking about, well, of course our selves, but touching on the broader context of dancers and artists having trouble marketing themselves.


With so many dancers in this country put on hiatis and potentially unemployment over the summer months, pick-up jobs are an important way to keep going.  But of course to get those jobs you have to let directors, choreographers, etc. know that you are available and, well, available!

Marketing is key to anyone working in the business and commercial world, so much so that companies have whole departments devoted to it.  So why do we as artists let that fall so low on our priority lists?  I know that I’m just as guilty: I forget about marketing until I find myself in a slow spell.

Read morePersonal Marketing for Dancers: How to Eat on Hiatus