I had the opportunity to work with Caron and her dancers a few weeks back. They are celebrating their tenth season with several small shows over May and their season at the Capezio Theater @ Peridance in June.
Caron decided to highlight one of her new pieces, “Altered Fidelity,” in our shoot. The costumes, by Arturo Vera, were great to work with. Everyone loves dance pictures with swaths of material that emphasize movement and we were lucky that these costumes did just that .
I’m so excited to share this post with you! Though my intention for this blog is to showcase my dancer and dance company clients, I can’t resist every once in a while sneaking in a feature on one of my commercial clients and this one is just, well, yummmmmmy!
I was having a great chat a few days ago with Da’Von Doane, (dancer with Dance Theatre of Harlem) on Facebook. We were talking about, well, of course our selves, but touching on the broader context of dancers and artists having trouble marketing themselves.
With so many dancers in this country put on hiatis and potentially unemployment over the summer months, pick-up jobs are an important way to keep going. But of course to get those jobs you have to let directors, choreographers, etc. know that you are available and, well, available!
Marketing is key to anyone working in the business and commercial world, so much so that companies have whole departments devoted to it. So why do we as artists let that fall so low on our priority lists? I know that I’m just as guilty: I forget about marketing until I find myself in a slow spell.
I love shooting for Ajkun Ballet Theatre: the directors Chiara and Leonard Ajkun give me as much information about their productions as they can, and then I have almost free reign to come up with ideas and concepts that fit their marketing and budget needs.